The Definitive Practice Management Platform
Join the community of independent opticians who are leveling up, thriving, and shaping the future of independent optical care.
Learn MoreWhy Independent Practices Choose iClarity
Total flexibility, zero compromise.
iClarity was built with one mission: to empower independent opticians. We’re not driven by corporate demands, which means everything we do is designed to support your success—on your terms.
Our platform is fully customisable, so your unique approach to patient care isn’t forced into a rigid system. From clinical records to business operations, everything works your way.
Solution
From paper to digital. It's never been easier
Say goodbye to clunky workflows. Our all-in-one-screen clinical records make going digital simple and intuitive. It’s trusted by top universities and over 250 independent practices.
Features
Powerful new features for
solving challenges
Revolutionised User Interface
An intuitive, clutter-free design that streamlines user interaction and enhances efficiency
Continuous Development
Features are developed in response to our community feedback, with product updates built and released faster than our competitors
Get Time
Back
Improves operational efficiency of each role by more than 130%, with automations, integrations and built in task management
Advanced Installation and Development
Quick, seamless updates with a focus on operational efficiency and security
Optimised for Security and Quality
Built from the ground up with cutting-edge security features and uncompromised quality
Community-powered growth.
We’re building a connected ecosystem of top suppliers, tech partners, and thought leaders. You stay independent, but never alone—sharing insights, tools, and support with like-minded peers.


More than a PMS.
iClarity combines practice management, CRM, lead generation, and automation tools to give you a full business suite—eliminating admin headaches and driving real results.
Book a Discovery CallLet's Talk.
Book a discovery call to explore whether iClarity is right for your practice. If we’re not the right fit, we’ll tell you honestly. But if we are—it could be a game changer.
Book a demo